old school. new school.
our roots grow deep.
We carry everything you’ll need to keep rollin’…wheels, trucks, bearings, hardware, decks, safety gear, skate shoes and more! All of your favorite brands in once place. We can also special order nearly any item and will do our best to price match if necessary. Check with us first!
SENSATION BASIN 1977
Our roots grow deep in the Gainesville skateboarding community. In the late 1970s, the original crew created the famous SENSATION BASIN – a killer snake run leading into a bowl with near vertical walls.
These were the first times we were to see some of the skateboarding greats like Allan “Ollie” Gelfand, Rodney Mullen, Mike McGill, Kelly Lynn, Clyde Rodgers, Chris Baucom and so many more!
Watch the 1979 PEPSI CHALLENGE at SENSATION BASIN.
Its a real throwback to where skateboarding started in Gainesville.
FREERIDE, ORGINALLY “INLAND SURF SHOP” WAS RODNEY MULLEN’S FIRST SHOP SPONSOR
FreeRide, originally INLAND SURF SHOP [1975-1994] owned by Bill Murray (not the actor) sponsored RODNEY MULLEN.
Rodney was born in Gainesville, FL and started his lifelong love of skating at age 10. Rodney Mullen is arguably THE BEST technical street skater ever and has become known as “THE GODFATHER OF STREET SKATING.” He invented tricks like the FLAT GROUND OLLIE, KICKFLIP, HEELFLIP, IMPOSSIBLE and the TRE FLIP along with 50+ other original tricks.
FUN FACT: Rodney has only lost one freestyle contest EVER. The one contest he lost, he was sick and still placed second.
50 years young and still creating new tricks
1977 – Mullen won the first freestyle contest he entered
1980 – Joined the Powell-Peralta Bones Brigade
1984, 85, 87, 88 – Featured in The Bones Brigade Videos 1-4
1988 – Appeared in feature film, Gleaming the Cube
1992 – Began World Industries with Steve Rocco
1990+ – Featured in videos by Plan B, A-Team, Globe and Almost
2002 – Won Transworld Readers’ Choice Award for Skater of the Year
2002 – Created Almost skateboard company
2003 – Wrote “The Mutt: How to Skateboard and not Kill Yourself”
FORMER NATIONAL & WORLD CHAMPION SLALOM SKATEBOARDER
FLORIDA SKATEBOARDING HALL OF FAME 2013 INDUCTEE
Keith Hollien started skating in 1964 and started slaloming by 1976. His relentless 2-4 hours of practice everyday made him excel to win multiple NATIONAL TITLES and WORLD SLALOM CHAMPIONSHIP TITLES as well as his own Keith Hollien Signature Series Slalom decks.
After a 10 year retirement, Hollien came back to compete again in 2003. To this day, Keith continues to take podium at competitions all over the country while still practicing on his favorite little hill in Gainesville, Florida.
We are proud to still have Keith Hollien as a part of the TEAM FREERIDE family!
WATCH KEITH SLALOM IN GAINESILLE, FL